17 August 2020
Let’s face it. Every customer you could ever want is online right now. People are looking to be engaged, and the quickest most effective way to do that is social media.
Nestled amongst pictures of someone’s baby or throwbacks to a trip to the beach, is your business’ social media post. How can you compete with a video of a dog doing a backflip? and the all time favorite, crazy cat videos?
The algorithm update of 2018, as we all remember, was Mark Zuckerberg’s initiative to make content more meaningful to the user and improve the quality of their experience on Facebook. Prioritizing valuable interactions with family and friends over interactions with brands, news outlets and political sources, the algorithm reduced what users saw of product pages and promotions.
As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could now reasonably expect their posts to be seen by only about 5.5% of their Page’s followers! Big brands with massive follower counts can expect even lower averages.
If you aren’t posting twice a day at least, you could be losing fading from your client’s thoughts.
However, there are many ways that you can use social media to your greatest advantage without having to slave over content, copy, and navigating ads.
Here are six tips that we found most effective in boosting your business’ social media!
1. Create Exclusive Content.
Whether is original posts, videos, or deals, making a customer feel like what you are giving them is exclusive and limited will likely create a return. Through your exclusive content you can tell “your story” and let customers get to “know, like, and trust” your brand thus increasing your bottom line through repeat business.
2. Facebook is Your Biggest Ally.
Recent studies found that in 2020, Facebook is the most marketable platform for businesses. With an advanced ad system and post boosting software, you can target those prospects that will most likely convert into profit for your business.
3. Lean Into Groups.
This goes back to that exclusivity factor. Joining social media groups instantly puts you in contact with people in your niche, those who would be most interested in the product or service you have to offer. Nurturing your relationships in these groups can create lasting and recurring revenue for your business.
4. Listen and Respond!
This is crucial. Making sure that you actually listen and respond to your customers across social media gives them a face behind the brand. Even in small business people can feel alienated if they feel like a company doesn’t speak to them on a human level, or only sees them as a sale. A recent study found that “Social Listening” is the #1 social media tactic for marketing your business. In fact, 48 percent of people surveyed said that being responsive will encourage them to buy.
5. Deals, Deals, Deals.
Did you know that promotions can create the biggest chance at recurring revenue for your business. In fact, 46 percent of people surveyed said they would be likelier to buy your product or service if you offer them a promotional deal.
6. Be Active!
An active social media is crucial to your business’ success across every platform. Many social media companies promote consistency; consistent posting, consistent engaging with your audience, consistent updating. Many of these platforms have algorithms that hide posts from inactive or inconsistent profiles and promote those who are constantly engaged. Daily posting to platforms like Facebook is crucial and now a requirement.
Navigating digital spaces, specifically social media can be hard for small businesses. Local businesses should lean on social media now more than ever. Traditional marketing and advertising strategies will not be as effective in this new and ever increasing digital economy, but now more than ever people are online. You have to be where your customers are.
To help in that regard, we can offer a variety of digital services that put you in front of your ideal customer. Get in touch with us and lets discuss how we can help you adapt in the digital economy >>> Contact Us
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